This story just gets crazier and crazier. Scam Sethi has taken number of steps this weekend which defy rationale.

1. Sam privately apologizes to Oliver Starr and promises to pay Marc Orchant’s family along with making public apologies to Blognation’s editors especially to Oliver. Sam lied about having fired Oliver from Blognation two months ago as he did about firing me. In what has become expected behavior from Sam, there was no action taken on his promises. Marc’s family has not been paid and no public apologies have been issued. Instead…
2. Sethi has admitted that the Secora term sheet sent to TechCrunch came from his gmail account.
3. Sethi has admitted that he impersonated one of his blog editors to leave a comment on TechCrunch.
4. Sethi has locked out a top performing Blognation editor only because they communicated with Oliver Starr and me.

Blognation under Sethi’s leadership is moving from being a great idea and a strong competitor to the top blog companies like TechCrunch and Read/Write Web to becoming a through-the-looking-glass experience.

Tomorrow we’ll learn whether Blognation’s editors will finally be paid or whether there’s a new dimension to Sethi’s imagination.